User Experience

Design System

Usability Testing

Visual Direction

User Interview

Spatial Design/VR

B2C - Shaping the user experience of our flagship money transfer app. By prioritizing user-centric approach in design app not only earned praise for its simplicity and efficiency but also empowered individuals worldwide to conduct seamless and secure transactions, contributing to its success in revolutionizing global transactions and enhancing financial inclusion.

B2B - The design direction had a significant impact on our tailored B2B Dashboard and Church Tithe Giving App, These design-driven solution not only streamlined financial operations but also fostered greater trust and accountability within communities.

London based Cross-Border

Fintech Company

I led the design thinking and product direction across all our suite of offerings, guiding our team towards a unified vision aimed at transforming the landscape of global transactions and fostering greater financial inclusion

White-Labeled - I created a suite of modular and scalable design systems which empowered our clients to customize their offerings to align with the specific needs of their customers. This modular design system approach enabled our developers to quickly deliver tailor-made products based on our clients' vision, enhancing both flexibility and speed-to-market.

WEB3 WALLET

At Tezos, our user base encompasses a range of tech-savviness. The "Naan Wallet" primarily catered to those already familiar with blockchain, leaving out a significant portion of potential users apprehensive about using blockchain technologies.

The Real-World Impact of the Design Strategy on Plenty Wallet

Growth and Engagement - This comprehensive approach resulted in a threefold increase in user engagement and a fivefold boost in active users.

Future Proof - The modular design ensured that as the blockchain world grew and evolved, the app could easily scale and incorporate new features without a complete overhaul.

As a global leader in entertainment and telecommunications, Sky stands at the forefront of innovation, connecting millions of households worldwide. However, in the ever-expanding digital landscape they faces the challenge of delivering cater to diverse user needs and preferences, while maintaining consistency and scalability. With billions of users relying on its services, adapting to evolving expectations presents a significant design challenge for Sky.

Global Impact: Crafting Seamless Experiences for Billions

Scalability and Engagement - Our efforts resulted in a smoother, more intuitive user experience, increased user engagement, and ensured scalability and consistency across Sky's digital platforms.

User Base - Considering Sky's vast user base of billions, refining the design system enabled seamless integration of updates, swiftly adapting to evolving user needs and technological advancements. Changes were carefully crafted to maintain a cohesive user experience aligned with user preferences, ensuring engagement across the platform

VIRTUAL REALITY - SPATIAL UI

At Tezos, our user base encompasses a range of tech-savviness. The "Naan Wallet" primarily catered to those already familiar with blockchain, leaving out a significant portion of potential users apprehensive about using blockchain technologies.

Unity Engine - In addition to collaborating with Unity and XR developers, I actively contributed to the development process by working directly with Unity Engine. This hands-on approach allowed me to ensure that the design implementation aligned seamlessly with the technical requirements of the platform. Additionally, I took ownership of creating comprehensive documentation necessary for launching our VR app on the Meta Store, providing clear guidelines and instructions for a successful deployment.

Spatial UI - As I delved into designing the virtual reality experience for Inner Peace, I showcased my commitment to thorough research and understanding user behaviors inside VR headsets. Recognizing the novelty of spatial UI and the scarcity of available resources, I conducted extensive research to unearth best practices and emerging patterns. Moreover, I organized rigorous user testing sessions to collect feedback and iterate on the design, ensuring optimal usability and immersion for users throughout their VR journey.

Decentrailized Finance

I spearheaded the transformation of the user experience for this DeFi protocol, creating a seamless platform for users. This involved conducting extensive usability testing to refine the interface and ensure smooth interaction.

I engaged our community through interviews and feedback sessions, integrating their needs and preferences into the product. By prioritizing user feedback and collaboration, we achieved a user-centric design that enhances the overall experience for our users.

Sonic V3

DeFi ecosystem and protocol face the challenge of optimizing user experience and community engagement. Users encounter barriers such as complex interfaces and limited interaction opportunities, hindering adoption and limiting the protocol's impact.

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