I help startups and growth-stage companies transform early ideas into products users love.
With 6+ years of experience across fintech, AI, SaaS, B2B/B2C, and blockchain, I turn complex, cluttered products into a clean, intuitive, and growth-focused experiences.
My Role
Founding UI/UX Designer – built the end-to-end product experience for a global money transfer app.
London based Cross-Border
Fintech Company
Their money transfer suite's adoption in international markets was low. I introduced user research, design sprints, and usability testing, which simplified money transfer flows and improved usability. This drove a surge in global adoption and transactions, making UX a key driver of Crosspay’s business growth.
Its Impact
My Role
Lead Product Designer – I owned the wallet vertical of Plenty’s DeFi offerings.
Their wallet experience was complex and intimidating, creating high friction for new users. I designed a modular, scalable wallet with intuitive flows and conducted user research to validate improvements. This reduced user friction by 35%, increased adoption, and earned Best Crypto Wallet recognition.
Its Impact
My Role
Served as a contractor and UX consultant through Foolproof, a London-based design agency, collaborating with Sky’s UK in-house team and a cross-functional group of 14+ designers, design directors, and product leaders, where i solved complex problems, conducted usability testing, and worked on their vast design system
Global Impact: Crafting Seamless Experiences for Billions
Enhanced usability and customer satisfaction. Delivered cohesive digital experiences that improved navigation and engagement while supporting Sky's strategic objectives in broadband and financing. Achieved measurable improvements in user interaction, ensuring a consistent and impactful brand presence across all digital touchpoints.
Its Impact
Perfect your sales pitch with realistic AI roleplays
Head of design for an AI-powered B2B platform by establishing comprehensive design systems, mentoring fellow designers and tackling intricate interface challenges with targeted user research and clear developer documentation.
My Role
My Impact
Delivered a 35% surge in lead conversion and a 20% boost in engagement through intuitive, psychologically informed designs that streamline decision-making and enhance user interactions.
Aligned the entire design team towards a shared vision, enabling seamless updates and rapid iteration to deliver evolving user needs and technological advancements in AI
B2C - Shaping the user experience of our flagship money transfer app. By prioritizing user-centric approach in design app not only earned praise for its simplicity and efficiency but also empowered individuals worldwide to conduct seamless and secure transactions, contributing to its success in revolutionizing global transactions and enhancing financial inclusion.
B2B - The design direction had a significant impact on our tailored B2B Dashboard and Church Tithe Giving App, These design-driven solution not only streamlined financial operations but also fostered greater trust and accountability within communities.
I led the design thinking and product direction across all our suite of offerings, guiding our team towards a unified vision aimed at transforming the landscape of global transactions and fostering greater financial inclusion
White-Labeled - I created a suite of modular and scalable design systems which empowered our clients to customize their offerings to align with the specific needs of their customers. This modular design system approach enabled our developers to quickly deliver tailor-made products based on our clients' vision, enhancing both flexibility and speed-to-market.
My Role
UX Consultant – Refined their interface across multiple Generative AI agents on their platform.
Unified Experience for GPU AI Agents
Teams struggled with fragmented workflows across AI agents. I created a clean, scalable UI that unified orchestration and simplified usage, enabling seamless adoption and boosting productivity for startups and teams leveraging AI.
Its Impact
DeFi was confusing for new users and adoption was low. I led research to uncover friction points, redesigned flows with a scalable design system, and established Sonic’s brand identity. This positioned design as a strategic growth driver, improved global adoption, and gave the product a strong foundation for long-term scale.
Its Impact
My Role
Senior Product Designer – owned the 0→1 design of Sonic’s DeFi Suite, from research and product strategy to branding and execution.
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